FedeMartinez
I build software, leadteams, and look afterclients. Usually all in the same week.
Software Engineer · Project & Delivery Manager · MBA @ Cranfield
Made in Uruguay 🇺🇾 now in the UK 🇬🇧
I'm a software engineer from Uruguay who spent nine years learning that shipping software is 20% code and 80% getting humans to agree on things. At Qubika I went from junior mobile dev to delivery manager, which mostly means I kept volunteering for problems nobody else wanted. At some point that included a live event platform for the biggest American football league in the world. Somewhere along the way I realised I don't want to pick between the code, the team and the client: I like the whole chain, from the first commit to the final call.
These days I'm the entire technology department at MedIPet (architect, developer, DevOps, and the guy who restarts the server) while finishing my MBA at Cranfield University, on a Chevening scholarship I still can't quite believe I won.
Companies I've worked with
Nine years, a few hats, one direction.
2012–2017
Karate instructor alongside my father, teaching kids aged 3 to 15. First job, first time leading a room, and how I part-paid for my degree
2017–2020
Software Developer @ Research Uruguay while studying Software Engineering at ORT. IT, websites, and whatever needed fixing
2020–2021
Software Developer @ GeneXus. A short chapter, then Qubika showed up and I fell for mobile
2021–2024
Qubika, mobile years: Junior → Semi-Senior → Mobile Tech Lead, all in React Native. Three titles, one desk
2024–2026
Senior Technical Project Manager @ Qubika. From writing the code to owning the delivery
2025
Won a Chevening scholarship: fully funded, fewer than 1% of applicants get one. I still reread the email sometimes. Moved to the UK for the MBA at Cranfield
2026–now
Tech lead @ MedIPet, CTO-style role @ Turma, and a Coca-Cola research internship on what AI really costs in energy and water. All while finishing the MBA
Selected work
Live Event Platform
A multi-platform live event system for the biggest American football league in the world. Led delivery across mobile, web, data, testing and backend, where 'it works on my machine' is not an acceptable answer on game day. Praised by the CTO of the league and set as an example of AI best practices at Qubika.
MedIPet
A pet-health platform where I am the CTO, the engineering team, and the on-call rotation. Built the web application, custom CRM, and integrated with third-party APIs (such as Payments, Email, SMS, and Veterinary Systems) to provide a seamless experience for pet owners and veterinarians.
AI-Driven Delivery
Before AI in project management was a keynote topic, we were using it at Qubika for estimation, reporting and unblocking teams. Creating a faster process, tickets with more precision, less clashes between developers and a more predictable delivery for our clients. I led the implementation of AI in our delivery process, and it was later presented as a case study at Qubika.
Trust first
Before a project starts I sit with each dev and ask what they want to get out of it. Then I shape the work around that. People doing what they actually want to learn beat every estimate I've ever written.
Metrics on everything
I'm the engineer who puts a number on things. My clients get custom dashboards (progress, roadmap, the full Gantt) so nobody ever has to ask how it's going. Transparency is cheaper than surprises.
Still technical
I read the code. So when a client asks for a change, I can tell them in seconds whether it takes a week or two seconds. If it's two seconds, I just do it. Those tiny fixes have saved more relationships than any status meeting.
The long game
I build every product as if it were mine. The real win isn't an MVP and a goodbye. It's a client who still calls you years later. So far, no unhappy ones. I plan to keep it that way.
1% better, every day
A lot of my work now runs through AI and automation: estimating, reporting, unblocking teams, removing the boring parts of a process. I like making things one percent better every day and letting the compounding do its job.
Not my real contribution graph, but it's not far off.
Beyond the desk.
Just the things I love doing when the laptop is closed.
Everest Base Camp
Twelve days walking uphill to a place with a lot less oxygen than down here. It started as a hike to base camp and ended up being about the walk itself: people from a dozen countries pushing each other past the point of being tired, learning from folks whose way of seeing the world had nothing to do with mine. I came home and changed careers, slower and a lot more grateful for what I already had. Still the trip that rearranged how I see things the most.
Behind the camera
When there's no laptop around there's usually a drone: surf, mountain sports, the campo. Most of the footage never leaves my hard drive. Maybe one day filming becomes something I sell, but for now it's the hobby I enjoy the most, and that's enough.
Say hola.
If you scrolled all the way here, I'd genuinely like to hear from you. Whatever it's about, my inbox is open.
fmartinez0198@gmail.com