Software Engineer

Fede

I build software, lead teams and look after clients. Usually all in the same week.

Made in Uruguay 🇺🇾 now in the UK 🇬🇧

MBA @ Cranfield

About me beyond the CV

I build software, lead teams and look after clients. Usually all in the same week.

I'm a software engineer from Uruguay who spent nine years learning that shipping software is 20% code and 80% getting humans to agree on things. At Qubika I went from junior mobile dev to delivery manager, which mostly means I kept volunteering for problems nobody else wanted. At some point that included a live event platform for the biggest American football league in the world. Somewhere along the way I realised I don't want to pick between the code, the team and the client: I like the whole chain, from the first commit to the final call.

These days I'm the entire technology department at MedIPet (architect, developer, DevOps, and the guy who restarts the server) while finishing my MBA at Cranfield University, on a Chevening scholarship I still can't quite believe I won.

Federico Martínez
Mobile & Web developmentAI implementationDelivery managementTeam leadershipClient managementBusiness strategy

Companies I've worked with

Research Uruguay
GeneXus
Qubika
Chevening
Coca-Cola Europacific Partners
Turma
Gigs

Nine years, a few hats, one direction.

2012–2017

Karate instructor alongside my father, teaching kids aged 3 to 15. First job, first time leading a room, and how I part-paid for my degree

2017–2020

Software Developer @ Research Uruguay while studying Software Engineering at ORT. IT, websites, and whatever needed fixing

2020–2021

Software Developer @ GeneXus. A short chapter, then Qubika showed up and I fell for mobile

2021–2024

Qubika, mobile years: Junior → Semi-Senior → Mobile Tech Lead, all in React Native. Three titles, one desk

2024–2026

Senior Technical Project Manager @ Qubika. From writing the code to owning the delivery

2025

Won a Chevening scholarship: fully funded, fewer than 1% of applicants get one. I still reread the email sometimes. Moved to the UK for the MBA at Cranfield

Award night, with my parents
Award night, with my parents

2026–now

Tech lead @ MedIPet, CTO-style role @ Turma, and a Coca-Cola research internship on what AI really costs in energy and water. All while finishing the MBA

Selected work

01🏈

Live Event Platform

A multi-platform live event system for the biggest American football league in the world. Led delivery across mobile, web, data, testing and backend, where 'it works on my machine' is not an acceptable answer on game day. Praised by the CTO of the league and set as an example of AI best practices at Qubika.

MobileWebBackendDataTestingAI/MLLive eventsDelivery2 Months MVP and Deployment
02

MedIPet

medipet.com.uy

A pet-health platform where I am the CTO, the engineering team, and the on-call rotation. Built the web application, custom CRM, and integrated with third-party APIs (such as Payments, Email, SMS, and Veterinary Systems) to provide a seamless experience for pet owners and veterinarians.

Full-stackDevOpsSolo build
03

AI-Driven Delivery

Before AI in project management was a keynote topic, we were using it at Qubika for estimation, reporting and unblocking teams. Creating a faster process, tickets with more precision, less clashes between developers and a more predictable delivery for our clients. I led the implementation of AI in our delivery process, and it was later presented as a case study at Qubika.

AI/MLProcessDelivery

How I work the part the CV can't tell

Trust first

Before a project starts I sit with each dev and ask what they want to get out of it. Then I shape the work around that. People doing what they actually want to learn beat every estimate I've ever written.

Metrics on everything

I'm the engineer who puts a number on things. My clients get custom dashboards (progress, roadmap, the full Gantt) so nobody ever has to ask how it's going. Transparency is cheaper than surprises.

Still technical

I read the code. So when a client asks for a change, I can tell them in seconds whether it takes a week or two seconds. If it's two seconds, I just do it. Those tiny fixes have saved more relationships than any status meeting.

The long game

I build every product as if it were mine. The real win isn't an MVP and a goodbye. It's a client who still calls you years later. So far, no unhappy ones. I plan to keep it that way.

1% better, every day

A lot of my work now runs through AI and automation: estimating, reporting, unblocking teams, removing the boring parts of a process. I like making things one percent better every day and letting the compounding do its job.

Not my real contribution graph, but it's not far off.

Fede

Say hola.

If you scrolled all the way here, I'd genuinely like to hear from you. Whatever it's about, my inbox is open.

fmartinez0198@gmail.com